Closing Paragon’s first enterprise sale
Turn product promise into a commercial agreement.
At Paragon Truss, I led the deal, contracts, and client interaction for the company’s first enterprise contract, valued at $500,000 a year. My advisory work also covered product discovery and an AI product pivot.
I stayed directly involved in the customer relationship through the close. Product understanding mattered because the terms had to describe something the buyer valued and the company could commit to delivering.
A prospective customer needs to understand what they are buying and why it matters to their business. A company selling it needs a clear account of what it is agreeing to deliver. I enjoy working where those two understandings have to come together.